We scroll past perfectly curated Instagram feeds and polished LinkedIn profiles, then stop cold when someone successful admits they burned dinner or botched a presentation.
Something about that small crack in the facade makes them instantly more appealing.
A tech CEO who tweets about spilling coffee on their shirt before a big pitch. A fitness influencer who posts their failed recipe attempts. These tiny imperfections don't diminish them, they somehow make us like them more.
This is known as the pratfall effect and the pattern is surprisingly consistent. A classic 1966 experiment found that minor mistakes can enhance likability, particularly when the person making the mistake is already seen as competent.
The effect isn't huge, but it's real enough to matter in how we perceive others.
Here's what makes this interesting for everyday decisions: it only works when competence is already established.
A luxury car brand that admits their cupholders are slightly awkward becomes more relatable. A budget brand making the same admission just seems cheap. Including small amounts of negative information may actually enhance attractiveness when the product is otherwise viewed positively.
We see this playing out everywhere in consumer culture. Brands are learning to humanize themselves with strategic vulnerability. The premium skincare line that admits their packaging isn't Instagram-perfect - this is calculated imperfections to create connection.
When you're choosing between products, notice whether admitted flaws make you trust a brand more or less. If a company with strong credentials acknowledges a minor weakness, that transparency might signal confidence. But if the flaw touches their core competency, that's a different story.
Try this with your own online presence. If you're building credibility in an area, whether it's home cooking, fitness, or DIY projects, don't hide every mistake. Share the occasional mishap after you've established your competence.
The burnt batch of cookies after posting ten perfect ones. The workout you cut short after months of consistency.
The key is sequence. Competence first, then the small stumble. Not the other way around.
This changes how we evaluate authenticity in a world of filtered perfection. We're drawn to people and brands that seem real, but only when that realness comes from a foundation of genuine capability.
The pratfall effect reminds us that perfection isn't always persuasive, sometimes it's the small cracks that let the light in.
Did this resonate with you? Forward it on to someone who could use it too. These insights are better when shared.
Cheers,
Alex
Disclaimer: I'm a curious researcher, not a licensed psychologist. I study these concepts because I believe understanding how our minds work can help us navigate life more effectively. This content is for educational purposes only and should not replace professional advice. Please consult qualified professionals for personal guidance. Individual results may vary, and readers should use their own judgment when applying these concepts.