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Oliver Buchannon
Alex Brinkman

I'm fascinated by how psychology works and how understanding it can make a difference in how we think, decide, and show up in the world.

Stop the mental replay loop

Feb 27, 2026

Your brain picked one story and ignored the others

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Our brain's unfair scorecard

Feb 25, 2026

Why you're doing it and how to catch it

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Why you said "yes" to that ask

Feb 23, 2026

The concession was the setup

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The psychology of bouncing back better

Feb 20, 2026

The difference between getting defensive and getting better comes down to one thing.

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That fight felt fine, right?

Feb 18, 2026

Two data points. That's your whole memory.

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Your relationship doubt might be a statistics problem

Feb 16, 2026

That nagging feeling that everyone else has it figured out? There's a reason for that.

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What happens when you treat yourself like a colleague

Feb 13, 2026

There's a reason you remember your fumbles more than anyone else does

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Why they stopped mid-sentence and said "never mind"

Feb 11, 2026

You said all the right things, but your posture told a different story

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Your brain's ghost economy (and how it's draining your decisions)

Feb 9, 2026

You're not optimizing for happiness. You're optimizing for not feeling stupid later

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Why We Judge People Like Categories

Feb 6, 2026

Our brains categorize people instantly and that's a problem

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Five Ways We Handle Disagreement (And When Each Works)

Feb 4, 2026

Matching your conflict style to the situation changes everything

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The Mental Shift That Improves Every Decision

Feb 2, 2026

How to unlock additional data points hiding in plain site for every decision

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Time Management Is Broken - Try This Instead

Jan 30, 2026

Time is fixed, but your energy isn't - here's what that means

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When Having Choices Makes Relationships Harder

Jan 28, 2026

Why we're happier when we stop comparing and start choosing

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Your Brain's Favorite Avoidance Strategy

Jan 26, 2026

How to turn your 'resistance' into a decision-making superpower.

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How Hunger (or Stress) Hijacks Your Decisions – And How to Fight Back

Jan 23, 2026

Why we're terrible at predicting how we'll act when emotions shift and what to do about it

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Why We Unconsciously Copy the People We Love

Jan 21, 2026

This unconscious behavior either draws you closer or signals something's wrong

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Why Your "Best" Solution Might Just Be Your Most-Seen Solution

Jan 19, 2026

Familiarity feels like insight, but sometimes it's just repetition wearing a mask

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The Memory Trick That Strengthens Your Relationship

Jan 16, 2026

Thirty seconds of mental retrieval changes how well you remember what they share

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Why Some People Get Your Benefit of the Doubt

Jan 14, 2026

This automatic sorting happens in every friendship and family dynamic you have

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The Two-Minute Trick That Makes Goals Actually Happen

Jan 12, 2026

Most of us skip the second step, and that's why we stall

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The Psychology Behind Your Shopping Cart

Jan 9, 2026

Why attractive branding makes us overlook what actually matters

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The Counterintuitive Way to Feel Closer to Your Partner

Jan 7, 2026

You’re spending the time, so why doesn’t it feel like connection?

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Sympathy Feels Good. Empathy Gets Results.

Jan 5, 2026

The difference between feeling for someone and feeling with them matters

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Why Admitting Flaws Actually Builds Trust

Jan 2, 2026

The science behind why strategic vulnerability can boost likability

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