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Oliver Buchannon
Alex Brinkman

I'm fascinated by how psychology works and how understanding it can make a difference in how we think, decide, and show up in the world.

Why Some People Get Your Benefit of the Doubt

Jan 14, 2026

This automatic sorting happens in every friendship and family dynamic you have

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The Two-Minute Trick That Makes Goals Actually Happen

Jan 12, 2026

Most of us skip the second step, and that's why we stall

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The Psychology Behind Your Shopping Cart

Jan 9, 2026

Why attractive branding makes us overlook what actually matters

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The Counterintuitive Way to Feel Closer to Your Partner

Jan 7, 2026

You’re spending the time, so why doesn’t it feel like connection?

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Sympathy Feels Good. Empathy Gets Results.

Jan 5, 2026

The difference between feeling for someone and feeling with them matters

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Why Admitting Flaws Actually Builds Trust

Jan 2, 2026

The science behind why strategic vulnerability can boost likability

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Same Facts, Different Feelings: The Framing Effect

Dec 31, 2025

Your partner says the same thing two ways so why does one feel so different?

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The Tiny Step That Unlocks Big Decisions

Dec 29, 2025

You don't need clarity, try this counterintuitive approach instead

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The Hidden Bias Keeping Clutter (and Costs) in Your Life

Dec 26, 2025

Why we cling to gym memberships and subscriptions we never use

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How Shallow Mode Sabotages Personal Relationships

Dec 24, 2025

We're present in body but absent in attention - here's what changes when we go deep

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Why Your Best Decisions Happen Before Lunch

Dec 22, 2025

Why choosing gets harder as the day goes on and how to leverage it

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How Optimists Think About Failure

Dec 19, 2025

Your automatic thoughts after a setback reveal a pattern you can change

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Why We All Stay Silent When Someone Needs Help

Dec 17, 2025

It's not that we don't care, it's that we assume someone else will

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The Character Trap in Problem-Solving

Dec 15, 2025

The double standard that's costing you better solutions and collaborations

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The Psychology Behind Every Free Trial

Dec 12, 2025

Companies know this trick and use it constantly

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The If-Then Trick That Can Strengthen Relationships

Dec 10, 2025

Turning relationship goals into automatic actions with one simple format

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Stop Waiting to Feel Ready - Do This Instead

Dec 8, 2025

Stop overthinking and start with this ridiculously small step instead.

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The Memory Trick Hiding in Your IKEA Manual

Dec 5, 2025

The simple shift from passive reading to active creating changes everything

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Why Your Partner Says "We'll See" (And What It Means)

Dec 3, 2025

It's not about what you say, it's about when you say it

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How Hindsight Sabotages Better Choices

Dec 1, 2025

This memory distortion is blocking you from learning what actually matters

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Your Brain's Sneaky Comparison Problem

Nov 28, 2025

The sequence matters more than you think when you're spending

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Two Simple Tricks to Reclaim Your Mental Energy

Nov 26, 2025

Every time you switch tasks, your brain pays a hidden tax

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The Control Question That Changes Everything

Nov 24, 2025

This split-second choice shapes how fast you solve problems

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Stop Fighting and Redesign Your Space Instead

Nov 21, 2025

Most people design their spaces by accident, then wonder why habits fail

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The Hidden Reason You're Short With Your Partner

Nov 19, 2025

Cognitive load explains why you're reactive when you mean to be thoughtful

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