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Oliver Buchannon
Alex Brinkman

I'm fascinated by how psychology works and how understanding it can make a difference in how we think, decide, and show up in the world.

Why helping you makes me like you

Apr 24, 2026

It’s backwards from what you’d expect and it’s the secret to building real relationship equity.

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You didn't get invited. Now what?

Apr 22, 2026

You can't control their reaction, but you can control what you do next.

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That fight is still a rough draft

Apr 20, 2026

Your brain keeps editing the past, and it's actually a tool for relationship security.

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Why you should never schedule in a "valley"

Apr 17, 2026

Your brain has natural 90-minute peaks. Here’s what happens when they end.

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Sure, what time?

Apr 15, 2026

Why we say yes when our brains are screaming no.

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Don’t worry, no one saw that

Apr 13, 2026

The "social crimes" we commit in our heads vs. what people actually notice.

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Why They’re Using a Third Option to Influence You

Apr 10, 2026

It’s not just a marketing trick. From high end service packages to your Friday night plans, "The Decoy Effect" is rewriting your preferences. Here is how to spot it.

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Are You Chasing a Connection or a Confirmation?

Apr 8, 2026

When someone’s time is hard to get, we stop looking for compatibility and start looking for a 'win.' Here’s why scarcity is a terrible metric for chemistry.

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Stop answering emails

Apr 6, 2026

At least until 11am. Here’s why your brain treats "urgent" like a priority, and why it’s stalling your career.

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You're not listening. You're waiting.

Apr 1, 2026

Just two minutes. That's it.

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The habit trick goals can't touch

Mar 30, 2026

It's not what you do. It's who you are.

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Why you defend bad habits

Mar 27, 2026

Are your methods actually working, or are they just yours?

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If you're feeling stuck with someone right now, read this.

Mar 25, 2026

Are you staying because it's right, or because you've already invested so much time?

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Us vs. them at work

Mar 23, 2026

The psychology of office politics

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How to be the person who actually says it

Mar 20, 2026

Your social brain ran the numbers and it won

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The 90% we ignore

Mar 18, 2026

What we're not noticing matters more

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The lie about deadlines

Mar 16, 2026

Here's why you're always behind

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Why that person intimidated you

Mar 13, 2026

The invisible cues that shape interactions

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They're arguing with the old you

Mar 11, 2026

And maybe you're doing it to them too

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What would make this problem impossible?

Mar 9, 2026

The approach you're not using yet

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Your doubt is louder than you think

Mar 6, 2026

What you project shapes what you get

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You're comparing again

Mar 4, 2026

The algorithm running in your head

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That thing you keep delaying

Mar 2, 2026

And what it's quietly costing you

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Stop the mental replay loop

Feb 27, 2026

Your brain picked one story and ignored the others

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Our brain's unfair scorecard

Feb 25, 2026

Why you're doing it and how to catch it

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